Our Brand focus is centered around using your sales cycle and getting the fun out.
Awareness. How many views does it take your customers to find out about your brand. Why do they even want to know about your brand? Let’s play a game of discovery.
Consideration. Once your brand is discovered (awareness), what now? Where are they learning about your company? How can they get to know your brand more? Events are a great way to start, but sometimes it’s a simple trip to social media and a little story telling.
Conversion. Now that your audience is interested in your brand, let’s give them the keys to test drive this baby and get them excited about purchasing your products/services. ‘If they like you they listen to you, if they trust you, they pay you.”
Loyalty. L.A. Times said “Brand Loyalty Is the New Holy Grail in Advertising.” People who know where to get the good stuff come back for more. Make them something to love and be good to them, and you can’t get rid of them.
Advocacy. In the age of social sharing and entertainment, advocates for your brand are more important than ever. Entrepreneurs are coming up with fun and cool brands to share with friends and family. (And guess what? They’re winning and you can too!)